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Written by Peter Wickstrom on June 22th 2018
I remember it like yesterday. I was backstage of an event two meters away from a business legend I so much wanted to talk to. But I was to shy, afraid and didn’t even feel worthy of approaching him. He was standing in the door I needed to pass....
Written by Peter Wickstrom on June 22 th 2018
Have you heard the advice, “Just to go out there and do it”. “Face your fears and go outside of your comfort zone”. I say this is absolute nonsense. And it is such a painful method. I’ll explain to you why...
Written by Peter Wickstrom on June. 24th 2018
My boss had been trying to convince me to do door to door sales for over two months. I was terrified of the idea. As a telemarketing sales person I had become comfortable in my office not leaving the room. The idea of walking into a store trying to sell someone I had never met a defibrillator absolutely scared me. Then one day my boss said: Peter, I have booked two days of training with the our best sales coach Markus. He had the record on door to door sales in the northern countries of over 200 alarms in one month....
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